For the past 11+ years I've worked with design and technology for building people-focused experiences.
Enterprise clients were drowning in marketing data, spending 20-30 minutes trying to piece together insights yet still couldn't determine what actions to take next. I designed an AI-first interface that transformed analysis paralysis into strategic action.
At Zeno, led the design of the V2 mobile and web customer-facing app while optimizing internal systems for a 3x increase in operational efficiency and cost savings. Replaced Tookan with an in-house delivery system, reducing costs by 8% and improving delivery efficiency by 25%. Launched Express Delivery for 30-minute medicine delivery, boosting customer satisfaction by 40%. Collaborated with teams to increase online conversions by 13% and addressed product gaps to enhance engagement.
I joined MTX B2B's R&D division to help transform a Salesforce consultancy into a product company. Our model: co-create solutions with clients in under 100 days, keep the IP, scale the winners. Looking back, we were building computer vision models for city infrastructure maintenance, sentiment analysis for political campaigns, and no-code AI platforms - all before AI became mainstream.
Led a team of 7 designers and developers to deliver high-quality experiences to top cruise industry companies. Projects included everything from booking websites to onboarding experiences, such as developing a 'Virtual Queue' interface that allowed users to add themselves to waiting queues for restaurants, spas, and other services, and receive estimated wait times for their position in line.
While at WebEngage, I initially worked as a developer, where I rewrote the Web SDK widget in Vanilla JS to track user events and enable on-site notifications and personalization. This replaced older versions with a lighter, more manageable codebase. I also contributed to building the new dashboard using ReactJS and Redux, improving the overall UI. During this time, I worked closely with product managers, which deepened my understanding of the SaaS industry and ignited my passion for product strategy and management, ultimately driving my transition into product management.
